Oracle CRM Data Model
The Oracle CRM Data Model is a comprehensive, pre-built data model designed for Customer Relationship Management (CRM) analytics within Oracle databases. It provides a structured schema with tables, views, and relationships that capture customer interactions, sales, marketing, and service data. This model enables organizations to analyze customer behavior, track performance metrics, and support data-driven decision-making in CRM processes.
Developers should learn and use the Oracle CRM Data Model when building or integrating CRM analytics solutions on Oracle databases, as it accelerates development by providing a standardized, optimized schema that reduces design time and ensures best practices. It is particularly useful for creating data warehouses, business intelligence reports, and dashboards that require consistent customer data across sales, marketing, and service domains, helping to improve customer insights and operational efficiency.