SAP CRM Data Model
The SAP CRM Data Model is a structured framework within SAP Customer Relationship Management (CRM) that defines how customer-related data is organized, stored, and related. It includes entities such as business partners, sales orders, service requests, and marketing campaigns, with relationships and attributes to support CRM processes. This model ensures data consistency and integration across sales, service, and marketing modules in SAP systems.
Developers should learn the SAP CRM Data Model when working on SAP CRM implementations, customizations, or integrations to understand data flows and design effective solutions. It is essential for tasks like creating custom reports, developing enhancements, or integrating with other systems like SAP ERP, as it provides the foundation for data manipulation and business logic in CRM scenarios.