SAP CRM
SAP CRM (Customer Relationship Management) is a comprehensive software platform developed by SAP for managing customer interactions, sales, marketing, and service processes. It integrates with other SAP systems to provide a unified view of customer data, enabling businesses to streamline operations and improve customer satisfaction. The platform supports various modules including sales, marketing, service, and interaction center management.
Developers should learn SAP CRM when working in enterprise environments that require robust customer relationship management solutions, particularly in industries like manufacturing, retail, or finance where SAP systems are prevalent. It is essential for roles involving customization, integration with other SAP modules (like SAP ERP), or developing extensions to enhance CRM functionalities such as lead management or customer analytics.