Oracle CRM
Oracle CRM (Customer Relationship Management) is a comprehensive suite of cloud-based applications designed to manage customer interactions, sales processes, marketing campaigns, and service operations. It integrates with other Oracle products to provide a unified view of customer data across an organization, helping businesses improve customer engagement and drive revenue growth.
Developers should learn Oracle CRM when working in enterprise environments that require robust, scalable customer management solutions, particularly for large organizations in industries like finance, retail, or telecommunications. It is essential for building custom integrations, automating business processes, and developing extensions to enhance CRM functionality, such as creating custom modules or integrating with third-party systems.