Salesforce CRM
Salesforce CRM is a cloud-based customer relationship management platform that helps businesses manage sales, customer service, marketing, and analytics. It provides tools for tracking leads, opportunities, accounts, contacts, and customer interactions in a unified system. The platform is highly customizable through its configuration options and supports extensive automation and integration capabilities.
Developers should learn Salesforce CRM when building or customizing business applications for sales, service, or marketing teams, especially in enterprise environments. It's essential for roles involving Salesforce development, such as creating custom objects, workflows, Apex code, or Lightning components, and for integrating Salesforce with other systems via APIs. Use cases include developing customer portals, automating sales processes, or enhancing customer support tools.