HubSpot CRM
HubSpot CRM is a cloud-based customer relationship management platform designed to help businesses manage sales, marketing, and customer service activities. It provides tools for contact management, email tracking, deal tracking, and task automation, all integrated into a free core system with optional paid add-ons. The platform emphasizes inbound marketing and sales methodologies, offering features like lead capture forms, email marketing, and analytics.
Developers should learn HubSpot CRM when building or integrating applications for sales, marketing, or customer support teams, especially in B2B or SaaS environments. It's useful for creating custom integrations via its APIs, automating workflows, or developing apps on the HubSpot ecosystem to enhance customer engagement and data management. Use cases include syncing customer data from other systems, building lead generation tools, or implementing marketing automation campaigns.