Prospecting
Prospecting is a systematic process in sales, marketing, and business development for identifying and qualifying potential customers or clients. It involves researching, targeting, and initiating contact with individuals or organizations that may have a need for a product or service. The goal is to build a pipeline of leads that can be nurtured into sales opportunities.
Developers should learn prospecting when involved in technical sales, developer advocacy, or startup roles where they need to identify and engage potential users, partners, or customers for software products. It is crucial for roles like solutions architect, technical founder, or developer relations specialist to effectively communicate value and generate interest in technical offerings.