Salesforce Analytics
Salesforce Analytics is a cloud-based business intelligence and data analytics platform integrated within the Salesforce ecosystem, primarily known for its Einstein Analytics (now called Tableau CRM) and Tableau capabilities. It enables organizations to analyze data from Salesforce CRM and external sources to generate insights, dashboards, and reports for decision-making. The platform combines AI-driven analytics with visualization tools to help users explore data, predict trends, and automate insights.
Developers should learn Salesforce Analytics when building or customizing analytics solutions for Salesforce-based applications, such as CRM dashboards, sales forecasting, or customer behavior analysis. It is essential for roles involving Salesforce development, data integration, or business intelligence, as it allows for creating embedded analytics within Salesforce apps and leveraging AI for predictive modeling. Use cases include developing custom reports for sales teams, integrating external data sources, and automating insights with Einstein Discovery.