Salesforce Einstein
Salesforce Einstein is an integrated artificial intelligence (AI) platform built into the Salesforce Customer 360 platform, providing AI-powered features such as predictive analytics, natural language processing, and machine learning capabilities. It enables businesses to automate tasks, gain insights from data, and deliver personalized customer experiences across sales, service, marketing, and commerce. The platform includes pre-built AI models and tools for custom model development, all accessible within the Salesforce ecosystem.
Developers should learn Salesforce Einstein when building or customizing Salesforce applications that require intelligent automation, predictive insights, or enhanced user interactions, such as lead scoring, case routing, or personalized recommendations. It is particularly valuable for projects involving large datasets in CRM contexts, where embedding AI directly into workflows can improve efficiency and decision-making without extensive external integrations.