Salesforce Platform
Salesforce Platform is a cloud-based platform-as-a-service (PaaS) offering that enables developers to build, deploy, and manage custom applications and integrations on top of Salesforce's CRM ecosystem. It provides tools for low-code and pro-code development, including the Lightning Platform for app building, Apex for server-side logic, and Visualforce for UI customization. The platform supports data modeling, automation, security, and scalability, allowing businesses to extend Salesforce functionality or create standalone apps.
Developers should learn Salesforce Platform when working in organizations that use Salesforce CRM extensively, as it allows for deep customization and integration with existing Salesforce data and processes. It's particularly valuable for building enterprise applications that require CRM integration, automating complex business workflows, or creating customer-facing portals. The platform's low-code capabilities also make it accessible for rapid prototyping and citizen development projects.