Scroll Maps
Scroll Maps are a web analytics and user experience (UX) tool that visualizes how far users scroll down a webpage, typically using heatmaps to show engagement patterns. They help developers and designers understand which content captures attention and where users drop off, by tracking scroll depth and interactions. This data is crucial for optimizing page layout, improving content placement, and enhancing overall user engagement on websites.
Developers should use Scroll Maps when building or optimizing websites to identify usability issues, such as content that is overlooked or sections with high bounce rates. They are particularly valuable for long-form content, landing pages, or e-commerce sites where user engagement directly impacts conversions and retention. By analyzing scroll behavior, teams can make data-driven decisions to improve information architecture and call-to-action placements.