Sendinblue
Sendinblue is a cloud-based marketing platform that provides tools for email marketing, SMS campaigns, marketing automation, and customer relationship management (CRM). It enables businesses to create, send, and track email campaigns, automate workflows, and manage contacts through an intuitive interface. The platform is designed for small to medium-sized businesses seeking an all-in-one solution for digital marketing and communication.
Developers should learn Sendinblue when building or integrating marketing automation, transactional emails, or CRM features into applications, especially for e-commerce, SaaS, or customer-facing platforms. It's useful for automating email sequences, sending bulk newsletters, and managing customer interactions via APIs, offering a cost-effective alternative to more complex enterprise solutions. Use cases include setting up welcome email flows, abandoned cart reminders, and customer segmentation for targeted campaigns.