CRM Systems
CRM (Customer Relationship Management) systems are software platforms designed to manage a company's interactions with current and potential customers. They centralize customer data, track sales pipelines, automate marketing campaigns, and provide analytics to improve customer relationships and drive business growth. These systems help organizations streamline processes, enhance customer service, and increase sales efficiency.
Developers should learn about CRM systems when building or integrating applications that require customer data management, sales automation, or marketing tools, such as e-commerce platforms, customer support portals, or business intelligence dashboards. They are essential for roles involving enterprise software development, SaaS products, or data-driven solutions where understanding customer lifecycle and business workflows is critical.