SEO Auditing
SEO auditing is a systematic process of analyzing a website's performance in search engines to identify issues and opportunities for improvement. It involves evaluating technical aspects, content quality, backlinks, and user experience to ensure the site follows best practices for search engine optimization. The goal is to provide actionable recommendations to boost organic search visibility and rankings.
Developers should learn SEO auditing to build websites that are search-engine-friendly, which is crucial for driving organic traffic and business success. It's used when launching new sites, during website redesigns, or when traffic declines, helping identify technical issues like slow loading speeds, broken links, or poor mobile optimization. This skill is essential for roles in web development, digital marketing, or e-commerce where SEO performance impacts revenue.