Website Analytics
Website analytics refers to the collection, measurement, analysis, and reporting of web data to understand and optimize web usage. It involves tracking user behavior, traffic sources, and performance metrics on websites or web applications. Common tools include Google Analytics, Adobe Analytics, and open-source alternatives like Matomo.
Developers should learn website analytics to make data-driven decisions for improving user experience, conversion rates, and site performance. It's essential for roles involving web development, digital marketing, or product management, as it helps identify issues like high bounce rates, slow page loads, or ineffective content. Use cases include A/B testing, SEO optimization, and monitoring user engagement in e-commerce or content platforms.