Server-Side Tracking
Server-side tracking is a data collection approach where user interactions and events are processed and stored on a server rather than in the user's browser. It involves sending data directly from a web server or application backend to analytics platforms, bypassing client-side JavaScript execution. This method provides more control over data privacy, accuracy, and security compared to traditional client-side tracking.
Developers should use server-side tracking when handling sensitive data, ensuring compliance with privacy regulations like GDPR or CCPA, or when client-side tracking is blocked by ad blockers or browser restrictions. It's particularly valuable for e-commerce platforms, financial applications, and any system requiring high data integrity, as it reduces data loss from client-side issues and provides more reliable attribution.