Snapchat Spotlight
Snapchat Spotlight is a content platform within the Snapchat app that showcases short-form, user-generated videos, similar to TikTok or Instagram Reels. It allows users to create and share vertical videos up to 60 seconds long, with the most engaging content algorithmically surfaced to a wider audience. Snapchat monetizes Spotlight by distributing a share of daily ad revenue to top creators based on viewership and engagement metrics.
Developers should learn about Snapchat Spotlight when building mobile apps that integrate with social media platforms, create short-form video features, or leverage Snapchat's APIs for content sharing and analytics. It's particularly relevant for projects involving user-generated content, social media marketing tools, or apps targeting Gen Z audiences, as Spotlight is a key engagement driver within Snapchat's ecosystem.