Static Campaigns
Static campaigns are a marketing and development approach where promotional or informational content is pre-built and deployed as static files, such as HTML, CSS, and JavaScript, without server-side processing or dynamic databases. This method leverages static site generators or manual coding to create fast, secure, and scalable web pages for campaigns like product launches, events, or landing pages. It contrasts with dynamic campaigns that rely on real-time data and server interactions.
Developers should use static campaigns when building high-performance, cost-effective marketing pages that require minimal maintenance and high security, such as for time-sensitive promotions or SEO-focused content. This approach is ideal for scenarios where content changes infrequently, as it reduces server load and deployment complexity, making it suitable for startups, agencies, or teams with limited resources. It's also beneficial for integrating with modern web tools like CDNs and version control systems.