Survey Research
Survey research is a quantitative methodology used to collect data from a sample of individuals through standardized questionnaires or interviews, aiming to gather information about opinions, behaviors, or characteristics. It involves designing surveys, sampling techniques, data collection, and statistical analysis to draw inferences about a larger population. This method is widely applied in social sciences, market research, public health, and policy evaluation to measure attitudes, trends, or outcomes.
Developers should learn survey research when building applications that involve data collection, user feedback, or analytics, such as customer satisfaction tools, polling platforms, or research software. It helps in designing effective data-gathering interfaces, ensuring data quality, and interpreting results for features like A/B testing or user behavior analysis. Knowledge of survey methodology is also valuable for roles in data science, product management, or UX research where evidence-based decision-making is crucial.