Traditional Web Analytics
Traditional web analytics refers to the collection, measurement, analysis, and reporting of web data to understand and optimize web usage. It primarily focuses on quantitative metrics like page views, sessions, bounce rates, and traffic sources using tools that rely on server logs or JavaScript tags. This approach helps organizations track user behavior on websites to improve performance, marketing, and user experience.
Developers should learn traditional web analytics when building or maintaining websites that require performance monitoring, SEO optimization, or marketing campaign tracking. It is essential for e-commerce sites to analyze conversion funnels, for content publishers to measure engagement, and for any business needing to understand traffic patterns and user interactions to make data-driven decisions.