Urban Airship
Urban Airship is a mobile engagement platform that provides tools for push notifications, in-app messaging, and mobile wallet passes to help businesses communicate with users on iOS, Android, and web apps. It enables developers and marketers to send targeted, personalized messages to drive user engagement and retention. The platform includes analytics and automation features to optimize campaign performance.
Developers should learn Urban Airship when building mobile apps that require robust push notification systems, user segmentation, or cross-platform messaging capabilities, such as in e-commerce, media, or travel apps. It's particularly useful for teams needing to manage large-scale notification campaigns with A/B testing and real-time analytics, reducing the complexity of handling native push services directly.