Web Advertising
Web Advertising refers to the ecosystem of technologies, platforms, and methodologies used to deliver and manage digital advertisements on websites, mobile apps, and other online channels. It involves ad serving, targeting, tracking, and optimization to monetize content and reach audiences effectively. Key components include ad networks, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges.
Developers should learn Web Advertising to build monetizable web applications, integrate ad-based revenue streams, and optimize user experiences with targeted ads. It's essential for roles in ad tech, e-commerce, media publishing, and any project where generating revenue through digital ads is a goal, such as in content platforms or mobile apps.