WhatsApp Business API
WhatsApp Business API is a cloud-based platform that enables businesses to communicate with customers at scale through WhatsApp, offering features like automated messaging, notifications, and customer support. It provides official integration for sending and receiving messages, media, and templates, with tools for managing conversations and compliance with WhatsApp's policies. Businesses use it to build chatbots, send transactional updates, and engage users in a familiar messaging environment.
Developers should learn WhatsApp Business API when building customer-facing applications that require reliable, high-volume messaging, such as e-commerce order confirmations, appointment reminders, or support chatbots. It's essential for businesses targeting global audiences on WhatsApp, as it offers end-to-end encryption and high deliverability rates, making it ideal for transactional and marketing communications in regulated industries like finance or healthcare.