Ad Network
An ad network is a technology platform that connects advertisers with publishers to facilitate the buying and selling of digital advertising space. It aggregates ad inventory from multiple publishers and matches it with advertiser demand, often using automated systems for targeting, bidding, and delivery. This enables efficient monetization of websites, apps, or other digital content through display ads, video ads, native ads, or other formats.
Developers should learn about ad networks when building or maintaining digital products that rely on advertising revenue, such as content websites, mobile apps, or streaming services. Understanding ad networks is crucial for implementing ad integrations, optimizing ad performance, and ensuring compliance with policies like GDPR or CCPA. It's also valuable for roles in ad tech, marketing technology, or any business where monetization through ads is a key component.