Ad Operations
Ad Operations (AdOps) is a set of processes and practices for managing and optimizing digital advertising campaigns across various platforms and channels. It involves tasks such as ad trafficking, campaign setup, performance monitoring, troubleshooting, and reporting to ensure ads are delivered correctly and efficiently. AdOps professionals work with ad servers, demand-side platforms (DSPs), and analytics tools to maximize return on investment (ROI) for advertisers.
Developers should learn Ad Operations when working in digital marketing, ad tech, or media companies to integrate and manage advertising systems, such as implementing ad tags, handling real-time bidding (RTB), or building custom ad solutions. It's crucial for roles involving ad delivery optimization, fraud prevention, or data-driven campaign analysis, as it bridges technical implementation with business goals in the advertising ecosystem.