Adtech
Adtech (advertising technology) is a broad category of software and tools used to plan, execute, and analyze digital advertising campaigns. It encompasses platforms for ad buying, selling, targeting, and measurement across channels like display, video, mobile, and social media. Key components include demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).
Developers should learn Adtech to build or integrate advertising solutions for businesses that monetize content or products online, such as media companies, e-commerce sites, and app developers. It's essential for roles involving ad servers, real-time bidding systems, or data-driven targeting, as it enables efficient ad delivery, revenue optimization, and compliance with privacy regulations like GDPR and CCPA.