B2C Marketing
B2C (Business-to-Consumer) marketing is a strategy focused on promoting products or services directly to individual consumers for personal use. It involves techniques like advertising, social media campaigns, and content marketing to build brand awareness, drive sales, and foster customer loyalty. This approach prioritizes emotional appeals, convenience, and mass-market reach to engage a broad audience.
Developers should learn B2C marketing to understand how to build user-centric products, optimize user acquisition, and contribute to business growth in consumer-facing industries like e-commerce, mobile apps, and SaaS. It's essential for roles involving product management, growth hacking, or data analysis, as it helps align technical decisions with customer needs and market trends.