CRM
CRM (Customer Relationship Management) is a technology platform that helps businesses manage interactions with current and potential customers. It centralizes customer data, tracks sales pipelines, and automates marketing and service processes to improve customer relationships and drive growth. Modern CRM systems often include features for sales, marketing, customer service, and analytics.
Developers should learn CRM platforms when building or integrating business applications that require customer data management, such as e-commerce systems, customer support tools, or sales automation software. It's essential for roles involving enterprise software development, SaaS products, or digital transformation projects where customer-centric workflows are critical.
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