Customer Relationship Management Software
Customer Relationship Management (CRM) software is a technology platform that helps businesses manage interactions with current and potential customers. It centralizes customer data, tracks sales pipelines, automates marketing campaigns, and provides analytics to improve customer relationships and drive growth. Modern CRM systems often include features for sales, marketing, customer service, and collaboration across teams.
Developers should learn CRM software when building or integrating business applications that require customer data management, sales automation, or marketing tools, such as in e-commerce, SaaS, or enterprise systems. It's essential for roles involving customer-facing platforms, data analytics, or backend integrations with business tools like ERP or marketing automation systems.