Differentiated Marketing
Differentiated marketing is a business strategy where a company targets multiple market segments with distinct marketing mixes tailored to each segment's specific needs and preferences. It involves creating separate products, services, or campaigns for different customer groups to maximize appeal and competitive advantage. This approach contrasts with undifferentiated marketing, which treats the entire market as homogeneous.
Developers should learn differentiated marketing when building products or services for diverse user bases, as it helps in designing features, user interfaces, and communication strategies that resonate with specific segments. It is particularly useful in competitive markets where personalization and niche targeting can drive higher engagement, customer loyalty, and revenue, such as in e-commerce, SaaS platforms, or mobile apps with varied user demographics.