Email Analytics
Email Analytics is a set of tools and techniques used to collect, measure, and analyze data from email campaigns to optimize performance and engagement. It involves tracking metrics such as open rates, click-through rates, bounce rates, and conversions to gain insights into subscriber behavior and campaign effectiveness. This data helps marketers and developers make data-driven decisions to improve email marketing strategies and technical implementations.
Developers should learn Email Analytics when building or integrating email marketing systems, CRM platforms, or customer communication tools to ensure data accuracy, automate reporting, and enhance user engagement. It is crucial for roles involving email infrastructure, marketing automation, or data analysis, as it enables A/B testing, segmentation, and performance optimization, leading to higher ROI and better customer retention.