Google Ads
Google Ads is an online advertising platform developed by Google that allows businesses to create and manage pay-per-click (PPC) campaigns across Google's network, including search results, websites, and apps. It provides a web-based interface for setting budgets, targeting audiences, creating ads, and tracking performance metrics like clicks, impressions, and conversions. The platform is widely used for digital marketing to drive traffic, generate leads, and increase sales.
Developers should learn Google Ads when working on projects involving digital marketing, e-commerce, or analytics integration, as it enables them to implement and optimize ad campaigns for clients or products. It's particularly useful for roles in growth hacking, performance marketing, or full-stack development where understanding user acquisition and ROI tracking is essential. Use cases include setting up conversion tracking with code snippets, integrating with APIs for automated reporting, or A/B testing ad creatives.