Growth Marketing
Growth marketing is a data-driven, iterative approach to marketing that focuses on the entire customer lifecycle, from acquisition to retention and advocacy. It combines traditional marketing tactics with experimentation, analytics, and cross-functional collaboration to drive sustainable business growth. Unlike traditional marketing, it emphasizes rapid testing, measurement, and optimization across all channels and touchpoints.
Developers should learn growth marketing to build products that align with business goals, improve user engagement, and contribute to revenue growth, especially in startups or tech companies where product-market fit is critical. It's valuable for roles involving product development, user experience, or data analysis, as it helps prioritize features based on user behavior and market feedback. Use cases include optimizing onboarding flows, increasing conversion rates, or reducing churn through A/B testing and data insights.