User Acquisition
User Acquisition is a strategic process focused on attracting and converting new users or customers to a product, service, or platform. It involves marketing, advertising, and growth tactics to drive initial adoption and build a user base. This methodology is critical for startups and established businesses aiming to scale their audience and achieve sustainable growth.
Developers should learn User Acquisition to understand how to drive product adoption, especially in roles involving growth engineering, product management, or startup environments. It's essential for building and scaling user bases for apps, websites, or software products, using techniques like SEO, paid ads, or referral programs. Mastery helps in aligning technical development with business goals to optimize user onboarding and retention.