Lead Management
Lead management is a systematic process for tracking and managing potential customers (leads) from initial contact through to conversion into paying customers. It involves capturing, qualifying, nurturing, and distributing leads to sales teams, often using specialized software tools. The goal is to optimize the sales pipeline, improve conversion rates, and align marketing and sales efforts.
Developers should learn lead management when building or integrating customer relationship management (CRM) systems, marketing automation platforms, or sales tools, as it's crucial for businesses to efficiently handle sales prospects. It's particularly relevant in B2B software, e-commerce, and SaaS applications where tracking user interactions and automating follow-ups can drive revenue growth. Understanding lead management helps developers create features like lead scoring, email campaigns, and analytics dashboards.