Marketing Operations
Marketing Operations (Marketing Ops) is a strategic discipline that focuses on optimizing marketing processes, technology, and data to improve efficiency, scalability, and performance in marketing teams. It involves managing marketing technology stacks, data analytics, campaign execution, and workflow automation to align marketing efforts with business goals. This role bridges marketing strategy with technical execution, ensuring that marketing activities are measurable, repeatable, and effective.
Developers should learn Marketing Operations when working in or with marketing teams, especially in tech companies, to enhance collaboration, automate marketing workflows, and integrate marketing systems with other business tools like CRM or analytics platforms. It's crucial for roles involving marketing technology (MarTech) implementation, data pipeline management, or building customer-facing applications that require marketing data integration, such as personalized web experiences or email automation systems.