Sales Operations
Sales Operations is a business function focused on optimizing the efficiency, effectiveness, and scalability of a company's sales processes and teams. It involves analyzing sales data, implementing tools and technologies, and developing strategies to support sales representatives in achieving revenue goals. This discipline bridges sales, marketing, finance, and operations to drive performance improvements.
Developers should learn Sales Operations when working in tech companies, especially in SaaS or B2B environments, to better understand how sales teams operate and contribute to product development or customer success. It's crucial for roles like sales engineers, product managers, or in startups where cross-functional collaboration is key, as it helps align technical solutions with business objectives and customer needs.