Marketo

Marketo is a cloud-based marketing automation platform designed to help businesses manage and automate marketing campaigns, lead generation, and customer engagement. It provides tools for email marketing, lead management, analytics, and account-based marketing to streamline marketing operations and improve ROI.

Also known as: Marketo Engage, Adobe Marketo Engage, Marketo Automation, Marketo MA, Marketo Platform

Why learn Marketo?

Developers should learn Marketo when working in marketing technology (MarTech) roles, especially for integrating marketing automation with CRM systems like Salesforce or building custom applications via its APIs. It's essential for roles involving marketing campaign automation, lead scoring, and data synchronization between marketing and sales platforms.

Learning Resources

• docs: Marketo Product Documentation
• course: Marketo University
• docs: Marketo Developer Resources
• video: Marketo Tutorial for Beginners on YouTube
• course: Marketing Automation with Marketo on Udemy