Pardot
Pardot is a B2B marketing automation platform owned by Salesforce, designed to help businesses generate leads, nurture prospects, and measure marketing ROI through email campaigns, lead scoring, and analytics. It integrates with Salesforce CRM to align sales and marketing efforts, enabling automated workflows and personalized customer journeys. The platform is widely used by marketing teams to streamline digital marketing activities and improve conversion rates.
Developers should learn Pardot when working in Salesforce ecosystems or B2B marketing contexts, as it allows for building custom integrations, automating marketing processes, and enhancing data synchronization between marketing and sales systems. Use cases include creating API-driven campaigns, developing custom landing pages, and implementing lead scoring logic to optimize lead management and improve business outcomes.