Online Advertising
Online advertising is a digital marketing strategy that involves promoting products, services, or brands through internet-based platforms and channels. It encompasses various formats such as display ads, search engine marketing, social media ads, and video ads, leveraging data and targeting to reach specific audiences. This concept is fundamental to modern digital marketing, driving revenue for businesses and supporting free online content and services.
Developers should learn about online advertising when building or maintaining platforms that rely on ad revenue, such as websites, mobile apps, or e-commerce sites, to integrate ad-serving technologies effectively. It's also crucial for roles in ad tech, data analytics, or marketing tech, where understanding ad formats, targeting, and performance metrics is essential for optimizing campaigns and user experiences. Use cases include implementing ad APIs, analyzing user data for targeting, or developing fraud detection systems.