Pinterest Tag

Pinterest Tag is a conversion tracking and remarketing tool provided by Pinterest for advertisers. It works by placing a small piece of JavaScript code (a pixel) on a website to track user actions, such as page views, sign-ups, or purchases. This data helps advertisers measure campaign performance, optimize ads, and retarget users based on their interactions.

Also known as: Pinterest Conversion Tag, Pinterest Pixel, Pinterest Ads Tag, Pinterest Tracking Code, Pinterest Remarketing Tag

Why learn Pinterest Tag?

Developers should implement Pinterest Tag when building e-commerce, content, or lead-generation websites that use Pinterest advertising, as it enables accurate conversion tracking and audience segmentation. It's particularly useful for businesses targeting visual discovery audiences, allowing for dynamic remarketing and performance analysis to improve return on ad spend (ROAS).

Learning Resources

• docs: Pinterest Tag Documentation
• tutorial: Pinterest Tag Setup Guide
• docs: Pinterest Tag Events Reference
• video: YouTube: How to Install Pinterest Tag
• docs: Pinterest for Business Blog