Salesforce CPQ
Salesforce CPQ (Configure, Price, Quote) is a cloud-based platform built on Salesforce that automates the quote-to-cash process for businesses. It enables sales teams to configure complex products, apply accurate pricing, and generate professional quotes quickly, integrating seamlessly with Salesforce CRM. The platform helps streamline sales operations, reduce errors, and accelerate deal closures by providing guided selling tools and real-time insights.
Developers should learn Salesforce CPQ when working in B2B sales environments, especially for companies selling configurable products or services with complex pricing models. It is essential for building custom quoting solutions, automating sales processes, and integrating with other business systems like ERP or billing platforms. Use cases include implementing product bundles, discounting rules, subscription management, and ensuring compliance with pricing policies across global sales teams.