Search Engine Optimization
Search Engine Optimization (SEO) is a set of practices and techniques aimed at improving the visibility and ranking of websites in organic (non-paid) search engine results pages (SERPs). It involves optimizing website content, structure, and technical aspects to align with search engine algorithms, primarily Google's, to attract relevant traffic. SEO encompasses on-page elements like keywords and meta tags, off-page factors such as backlinks, and technical considerations like site speed and mobile-friendliness.
Developers should learn SEO to build websites that are discoverable and rank well in search engines, which is crucial for driving organic traffic, especially for content-heavy sites, e-commerce platforms, or business websites. It helps in creating user-friendly, performant sites that meet search engine guidelines, reducing bounce rates and improving conversion rates. For roles in web development, digital marketing, or content management, SEO skills are valuable for ensuring technical implementations don't hinder searchability.