Pay Per Click

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It is commonly used in search engine advertising, social media platforms, and display networks to drive targeted traffic to websites. PPC campaigns allow for precise targeting based on keywords, demographics, and user behavior to maximize return on investment.

Also known as: PPC, Cost Per Click, CPC, Paid Search, Search Engine Marketing

Why learn Pay Per Click?

Developers should learn PPC when working on digital marketing tools, e-commerce platforms, or analytics systems that integrate with advertising APIs like Google Ads or Facebook Ads. It is essential for roles involving ad tech, performance marketing, or data analysis to optimize campaigns and track user acquisition costs effectively.

Learning Resources

• docs: Google Ads Help Center
• tutorial: PPC University by WordStream
• course: Coursera: Google Ads for Beginners
• video: YouTube: PPC Explained by Neil Patel