Server-Side Header Bidding
Server-Side Header Bidding (SSHB) is an advertising technology that moves the header bidding auction from the user's browser to a server-side environment. It allows publishers to solicit bids from multiple demand partners simultaneously before making ad calls, optimizing revenue and page performance. This approach reduces latency and improves user experience compared to traditional client-side header bidding.
Developers should learn SSHB when working on high-traffic websites or ad-tech platforms where performance and scalability are critical, as it minimizes page load times and reduces browser overhead. It's essential for roles in digital advertising, media companies, or any context involving programmatic ad sales, as it helps maximize ad revenue while maintaining site speed and reliability.