Web Marketing
Web marketing is a digital marketing methodology focused on promoting products, services, or brands using internet-based channels and technologies. It encompasses strategies like search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising to reach and engage target audiences online. The goal is to drive traffic, generate leads, and increase conversions through measurable, data-driven campaigns.
Developers should learn web marketing to build user-centric products, optimize website performance for search engines, and integrate analytics tools for tracking user behavior. It's essential for roles in tech startups, e-commerce, or any digital product team where understanding customer acquisition and retention impacts development decisions. For example, implementing SEO-friendly code or A/B testing features requires marketing insights.