Direct Mail Marketing
Direct mail marketing is a traditional marketing strategy that involves sending physical promotional materials, such as postcards, letters, catalogs, or brochures, directly to targeted recipients via postal mail. It aims to generate leads, drive sales, or build brand awareness through personalized, tangible communication. This approach allows businesses to reach specific demographics or geographic areas with measurable campaigns.
Developers should learn about direct mail marketing when building or integrating systems for e-commerce, CRM, or marketing automation platforms that require physical fulfillment or multi-channel campaign management. It's particularly useful for industries like retail, real estate, or nonprofits where targeted physical outreach complements digital efforts, and understanding its workflows helps in creating software for address validation, printing, or tracking response rates.