Drift
Drift is a conversational marketing and sales platform that enables businesses to engage with website visitors in real-time through chatbots, live chat, and email. It uses AI-powered automation to qualify leads, book meetings, and provide personalized customer support, integrating with CRM and marketing tools to streamline sales pipelines. The platform focuses on replacing traditional forms with interactive conversations to improve conversion rates and customer experience.
Developers should learn Drift when building or integrating customer-facing websites that require lead generation, sales automation, or real-time support features, such as e-commerce sites, SaaS platforms, or B2B services. It is particularly useful for teams aiming to reduce manual follow-ups, automate meeting scheduling, and enhance user engagement through personalized messaging, making it valuable in marketing tech stacks and customer success workflows.