Matomo API
Matomo API is a RESTful web service interface for Matomo, an open-source web analytics platform that provides detailed insights into website traffic and user behavior. It allows developers to programmatically retrieve analytics data, manage Matomo instances, and integrate analytics into custom applications or dashboards. The API supports operations like fetching metrics, reports, and user data, enabling automation and data-driven decision-making.
Developers should learn Matomo API when building custom analytics dashboards, automating report generation, or integrating web analytics into business applications, as it offers granular control over data extraction and management. It is particularly useful for privacy-focused projects that require self-hosted analytics, compliance with regulations like GDPR, or when needing to combine analytics with other data sources for comprehensive insights.