Microsoft Clarity
Microsoft Clarity is a free analytics tool that helps website owners understand user behavior through session recordings, heatmaps, and insights. It captures how visitors interact with a website, including clicks, scrolls, and navigation patterns, without requiring coding or complex setup. The tool provides visual data to identify usability issues, optimize user experience, and improve conversion rates.
Developers should use Microsoft Clarity when they need to analyze user interactions on websites to debug issues, enhance UI/UX design, or validate design decisions with real user data. It is particularly useful for e-commerce sites, content platforms, and any web application where understanding user behavior can drive improvements in engagement and performance. The tool integrates easily with platforms like WordPress and Google Analytics, making it accessible for both technical and non-technical teams.